Herbal Medicine: From Home Remedies to Global Brands in India
India's herbal medicine market is undergoing a significant transformation, moving from a fragmented collection of home remedies and small-scale producers to a structured industry with global ambitions. A new report highlights that well-known brands are investing heavily in research, development, and marketing to standardize their products and expand their reach. This shift is building consumer trust and making herbal medicines a viable and attractive alternative to conventional drugs. The market's projected growth to $19.81 billion by 2035 is a testament to this successful brand building.
The report notes that this transition is also being supported by a growing demand for branded herbal products, both domestically and internationally. Consumers are more willing to pay a premium for products that have a strong brand reputation and are backed by quality control measures. This is pushing companies to invest in modern manufacturing facilities and adhere to international standards, which is crucial for their success in the global market. The rise of brands is also helping to address the issue of the opacity of the raw herb market by creating a more transparent supply chain.
For a comprehensive look at the India branded herbal products market and the strategies of key players, the full report is an essential resource. The continued rise of brands will be a major factor in the industry's future success, both in India and abroad.
Tags: India, herbal medicine, brands, consumer trust, market trends, standardization
